Reputation is the biggest unmanaged risk at most Single Family OfficesIn the Single Family Office world, few assets are as invaluable as reputation. With the evolution of AI, this intangible yet highly…2d ago2d ago
The changing role of mainstream media in reputation managementOne of the core precepts of Michael Macfarlane Associates is a focus on reputation being primarily mediated by algorithms and by AI.2d ago2d ago
Eight Themes of Global ChangeDeutsche Bank report ‘The Age of Disorder’ predicted that 2020 marked the end of the second era of globalisation, with significant new…2d ago2d ago
The reality of removing content from Google Search in the UK and EuropeThe ‘right to be forgotten’ has been around for some time, but the practical reality of getting Google to remove content from Search can be…3d ago3d ago
Michael Macfarlane: A Short BiographyMichael Macfarlane is the Principal Partner of Michael Macfarlane Associates, a Private Office located in London and Hong Kong advising…3d ago3d ago
How to raise $319 billion per year for philanthropic projectsBy 2030 2.4 billion people will enter the world’s middle class and global spending will double to nearly $64 trillion. If just 0.5% of this…3d ago3d ago
The contradiction of would-be advisors to Single Family OfficesAs reputation managers to the world’s UHNWI families and their Single-Family Offices, Michael Macfarlane Associates enjoys a unique inside…3d ago3d ago
Artificial intelligence and the death of domain authorityGoogle’s Search has been with us for more than twenty-five years, and whilst the sophistication and breadth of Search has grown…3d ago3d ago
